PERFORMANCE CREATIVE · LILASH BEAUTY
Static and video ads I designed for LiLash Beauty’s paid social on Meta: evergreen prospecting, UGC-style video and promotional moments like Black Friday and National Brow Day. Built for 9:16 Reels and Stories placements, including A/B-tested creative concepts.
VIDEO ADS
LEADS
UGC-style and education-led concepts
DOES LILASH WORK?
9:16 · Meta · Objective: Leads
2025 GOALS (UGC)
9:16 · Meta · Objective: Leads
NATIONAL BROW DAY
Product demo and limited-time offer
LIBROW APPLICATION
9:16 · Meta · Objective: Sales
NATIONAL BROW DAY
9:16 · Meta · Objective: Sales
HOLIDAY
Black Friday and gifting season
BLACK FRIDAY SALE
9:16 · Meta · Objective: Sales
THE PERFECT GIFTS
9:16 · Meta + Google · Objective: Sales
EVERGREEN
Always-on conversion and social proof
EXPERIENCE THE MAGIC
9:16 · Meta · Objective: Sales
CUSTOMER REVIEWS
9:16 · Meta · Objective: Sales
STATIC ADS
A/B TEST
Same headline, different angle
VARIANT A: PROOF-LED
9:16 · Meta · Objective: Sales · WINNER
VARIANT B: MODEL-LED
9:16 · Meta · Objective: Sales
EVERGREEN
Social proof and product benefits
MOST EFFECTIVE LASH SERUM
9:16 · Meta · Objective: Sales
THICKER BROWS (LIBROW)
9:16 · Meta · Objective: Sales
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