Concept project · Designed in Canva

Canva Social Template System

A Canva template system for Openwell, a fictional asthma and allergy nonprofit, built so a small team can produce on-brand social posts on its own.

  • INSTAGRAM
  • FACEBOOK
  • LINKEDIN
  • STORIES

01 · From template to finished post

Brief: a 5-slide pollen-season carousel, built from the brand template with locked logo and line segments.

02 · Brand kit

Openwell brand kit: logo, five-color palette, DM Serif Display and Inter type, and seven line segments that move from tense to calm

Seven line segments join seamlessly in any order. The team builds stories that move from tense to calm and always end on the ring.

03 · Carousel: template → finished post

Template · 7 layouts

Carousel template, Cover layout with placeholder text
1 · Cover
Carousel template, Inner layout with placeholder text
2 · Inner
Carousel template, Big layout with placeholder text
3 · Big
Carousel template, Split layout with placeholder text
4 · Split
Carousel template, Quote layout with placeholder text
5 · Quote
Carousel template, Dark layout with placeholder text
6 · Dark
Carousel template, Closing layout with placeholder text
7 · Closing

“It’s just allergies” · built from the template

Slide 1: It’s just allergies. What our community wishes you knew.
Slide 2: It’s not just anything.
Slide 3: Planning is invisible.
Slide 4: Advice isn’t always help.
Slide 5: Try saying this: That sounds exhausting. How can I help?
Slide 6: You’re not alone.
Slide 7: Save this. Follow Openwell.

04 · Single-post templates

Community quote template with speech bubble
Community quote1080×1350
Free webinar event template
Event1080×1350
Awareness day template with large month placeholder
Awareness day1080×1350
Story template with space for a poll sticker
Story1080×1920
Event template sized for LinkedIn
Event · LinkedIn1200×627

Logo and line locked.
Only the text and image changes.

05 · Accessibility

  • Every text and background pair checked at 4.5:1 or better
  • Body text 28px minimum on a 1080px canvas; text kept clear of the line
  • Color never carries meaning alone
  • Alt text and captions written for every post